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How We Doubled Henry Rose’s Automated Email Revenue in 60 Days.

Henry Rose

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Services

➚ Lifecycle Marketing
(Email + SMS)

➚ Growth Strategy

The Results

+198%

Automated revenue UP 198% in 60 days

+215%

MoM list growth rate increased by 215% in 6 months

+21K

New SMS subscribers

Challenges

Henry Rose was looking for a growth partner to help reactivate their lost customers and drive repeat purchase revenue. Through advanced segmentation strategies, we pinpointed multiple lost customer cohorts and funneled these customers down a series of automated winback flows in Klaviyo. The result? Their email flow revenue skyrocketed by 198% within 60 days.

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SOLUTIONS

Fluency helped revamp Henry Rose’s lifecycle infrastructure to proactively winback unengaged customers before the point of no return. By driving supplemental repeat orders, Henry Rose’s automated revenue soared by 198% within two months of setup.

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