Performance-driven growth agency & content studio
Growth stalls for a reason. We find it, then we fix it.
Let's chatWhat we build
Five disciplines.
One system.
Meta, Google, and the emerging surfaces that matter for your category. Structured testing, disciplined scaling, and honest reporting on what the spend actually produced.
Creative strategy, production, and iteration built against performance data. We score creative across 30+ variables so winning concepts get systematized rather than repeated by accident.
Klaviyo flows, segmentation, and the retention architecture that turns first orders into contribution margin.
A governed, margin-conscious partnerships model spanning creators, loyalty, editorial, and emerging commerce, built to control cost and drive incremental new-customer revenue.
MER, CAC by cohort, contribution margin, LTV curves, decile analysis, and incrementality testing. We build the number you can run the business on.
Integrated by design. Every service feeds the others, and all of it runs on our Growth OS.
Growth OS
Two engines.
One system.
A proprietary growth framework at the core of how we help brands scale profitably. Growth OS connects data, creative, and strategy into one system our team and clients use every day.
Engine 01
AnalyticsIQ
Our data intelligence framework. It aggregates a brand's data across channels and uncovers what's truly driving performance, powered by Looker Studio dashboards.
Engine 02
CreativeIQ
Our performance creative system. It blends data, strategy, and structured testing to produce content that converts, closing the loop with what AnalyticsIQ finds.
Performance media
Proof it works.
Results
Proof, not
promises.
Growth OS in the real world: a few of the brands we've scaled, and what changed when data and creative started working as one system.
See where your growth is stalling, and what we'd fix first.
- The result
- +47% new customer revenue and +40% total revenue over 12 months, while reducing CAC by 5%.
- What we did
- Scaled high-volume Meta acquisition while protecting retention, with a constant creative testing cadence feeding new winners into spend.
- The result
- 11x blended MER while scaling past $1M in monthly revenue.
- What we did
- Took over Meta, Google and Criteo, rebuilt retargeting, and shifted spend toward new customers, with AnalyticsIQ pacing budget around every launch and promo.
- The result
- +65% revenue with flat CAC and +39% AOV, scaling 99% YoY during peak season in November.
- What we did
- Moved spend from heavy retargeting to top of funnel and consolidated audiences, while founder-led and in-home UGC creative put scent front and centre.
- The result
- +24% ROAS and +17% media efficiency, while cutting cost per order by 15%.
- What we did
- Built paid around Dr. Evan's founder-led video and educational creative, pairing broad prospecting with Cost Cap campaigns to bring cost per order down.
- The result
- Doubled automated email revenue in 60 days.
- What we did
- Advanced lifecycle segmentation and Klaviyo winback flows reactivated lost customers and drove repeat purchase revenue.
- The result
- $53K+ more than the previous launch, with $43K+ from repeat customers.
- What we did
- Sequenced the Lip Oasis Color launch: VIP early access, then tailored messaging for past buyers, new prospects and high-intent browsers.
Why Fluency
Partner.
Not a vendor.
The agency model is broken. Junior teams, account-manager layers, strategy diluted through handoffs. We built Fluency differently: a senior-only model where the people who pitch you are the people who do the work.
No account managers. No juniors running your accounts. Direct access to our CEO on every engagement.
Senior talent on every account
Senior media buyers, creative strategists, and lifecycle marketers working directly on your brand. No handoffs, no translation loss.
The Growth OS, not just campaigns
AnalyticsIQ and CreativeIQ run as one system, not two disconnected workstreams. That's what we mean by Growth OS.
Speed is our feature
We activate within 24 hours when needed. Fast pivots protect performance, customer experience, and brand health.
15+ years of in-house operating
We've scaled celebrity brands, managed real P&Ls, and seen every growth stage. Our perspective comes from operating, not observing.