Strategy Ideas, Tips, & Tricks

Mother’s day is one of those holidays that’s joyous for many, but sensitive to some. Because of this, we encourage our clients to practice empathy during this time. We recommend sending a dedicated “Opt-Out” campaign to give your well-earned subscribers a chance to disengage with Mother’s Day content, without unsubscribing from your newsletter list. We’re fans of writing this as a text-based email from the team’s CSM, community manager, or CEO/founder. You want to adjust your preferences page settings by creating an opt-out checkbox for users to select. It’s best practice to create a segment of users who select this box, which you’ll want to exclude from all your Mother’s Day emails moving forward. This strategy will earn you brownie points and prevent a handful of unsubscribers in the process.

Two Things We’re Reading

▶ Did you know that people are 82% more interested in products from a sustainable startup? Click here to find out why.

▶ Instagram is rolling out product tagging to all users in the US, opening up new e-commerce opportunities on the app.

Industry News

▶ Consumer spending continued to remain strong as businesses have observed that Average Order Value (AOV), the average of how much shoppers spent at checkout across the Klaviyo platform, increased 14% in Q1 of 2022 compared to Q1 of 2021.

SOURCE: KLAVIYO

▶ Shoppers are spending more at fewer stores. For Apparel and Accessories, total orders, or the amount of purchases made by consumers in a particular quarter, decreased by 18% while AOV increased by 19% compared with Q1 of 2021.

SOURCE: KLAVIYO

Mini Case Study

There’s no debate that triggered abandonment emails are some of the most high-value automations in the lifecycle journey. Once set up, these flows literally do “make money while you sleep”. But contrary to popular belief, they aren’t emails you should set and forget. After diving into the data, we found that one of our brands in the beauty industry was producing 18% of their flow revenue from abandonment emails, which is generally low. To problem solve, we tested Attentive’s new triggered email beta, which relies on a proprietary identity solution to capture more events. One month since the switch, our client is seeing 82% additional emails sent, which resulted in a 155% boost in revenue.

- ATTENTIVE